Use real time stats to plan postal delivery

Just imagine. You receive a 4 color postcard for a one day event that is on March 30th…but the card arrives in your mailbox on April 1st. April Fools!

The negative impact of an event mailing that is delivered to recipients - after the event is over - is huge. Not only is the event a bust, but all of your planning, creative, printing, mail production and postage cost is wasted. You’re job is in jeopardy and your company looks foolish.

This happens all too often. Why? We’re spoiled. We’ve all sent First Class mail that arrived the very next day. Even Standard bulk mailings are often delivered in one to two days when they are mailed from a post office close to the delivery addresses.

The postal service does a tremendous job of delivering to all 135 million addresses in the U.S. No other company even wants that responsibility. But the reality is your mail is not going to get from New York to L.A the next day or even the next week with Standard Mail. Mail is moving slower due to USPS workforce cutbacks and the steady growth of addresses they need to service.

You need to allow ample delivery time for presorted mail. First Class mail is taking up to a week nationwide. Standard mail can take three weeks and sometimes more. What else can you do?

Work with a mailer that can offer postal logistics. Commingling and drop shipping are two methods that reduce postage and delivery time. Your list should be analyzed to see if there are opportunities to drop ship to BMC and SCF postal facilities. And when ordering postcards or selfmailers with an on-line printer…find out where they are located. Your mailing might be dropping in Alaska!