Does title addressing work?

In B2B mailings targeting the right person in a company can be difficult. Nearly 50% of employees change jobs, change departments or change titles every year. There is an alternative to name addressing. Try title addressing to your best prospect. Maybe your prospect is the marketing manager, human resource director or CFO. Somebody in the company has that job title therefore more of your pieces will get delivered. People leave companies but the titles remain.

In one test of 20,000 records, half were name addressed and the other half were title addressed. The name addressed group pulled a 2% response rate. The title addressed group produced a 3% response rate…50% better! Not every title addressed offer will get a 50% uplift. It might be worth a test though.