Repositionable Note wins test

Readers of LetterLink issue 8 volume 4 were part of a test. The subscriber list was divided in half placing every other record into a version A or version B split. Half received a personalized color teaser that was inkjet printed above the recipients address. The other half received the same personalized color teaser printed on a Repositionable Note (RPN). This yellow sticky-note was affixed on the address panel of the newsletter.

The A.M. Team wanted to test the effectiveness of RPN’s first hand. Direct mail marketers have conducted many successful RPN tests the last couple of years. A USPS survey found that when using repositionable notes response rates have increased by over 45%.

The offer was simple. Visit the A.M. website and fill out a survey to be entered in a drawing. Total response was average for direct mail. However, the response from those who received the offer on the RPN was three times greater than those with the softer personalized message. Response from the RPN was 150% greater!

The RPN classification allows mailers to affix 3x3 notes to the outside of an envelope, or address panel of their mailpiece. RPN’s call attention to a product, service, website or 800 number. They can be removed from the mailpiece and attached to a computer, a phone or a wall for later reference. They have the ability to extend the life of a campaign. Try a test to see if Repositionable Notes will work for you.

The RPN used in the LetterLink test was manufactured by NAStar Inc. and converted to roll labels by Aladdin Label in Waukesha, WI. Their yellow and High Gloss RPN stock has been approved by USPS. For more information on RPNs contact A.M. Mailing Services at 608-884- 3452.

Sticky notes were tested for response on A.M.LetterLink. The personalized note beat the color teaser by three to one.