Improve ROI by improving data

The biggest cost for most mailings is postage. Reducing undeliverable mail in your database will reduce costs and improve response. This results in increased ROI. Most bad addresses are caused by typos. Double entry is the most common form of validation for the data entry industry. When collecting new customer addresses on line, simply ask customers to type in their address twice. Also, request a full first name, not just the first initial. National Change of Address (NCOA) will not provide a match for new addresses without the individual’s first name.