Vol. 7 No. 3

Postal Service offers how-to series on direct mail

Looking for an easy way to grow your business? The USPS has created a series of publications aimed at helping businesses market their products or services through direct mail.

This direct mail kit was devel-oped by the USPS. It contains 18 easy to read brochures that offer “Simple Formulas” for direct mail success.

The series of 18 easy read brochures is called “Simple Formulas.” Each publication in the series is packed with proven direct mail ideas. They offer step-by-step instructions designed to help any kind of business with any kind of budget.

Direct mail is a proven and cost effective way to grow your business. Each brochure focuses on a specific element of direct mail marketing. Some of the topics include:

• The recipe for creating a successful mailing list
• Turn customer data into profitable information
• 6 features of graphic design that sells
• 8 tactics to trim printing and mailing costs
• The 5 habits of highly effective postcards
• 12 secrets to getting more response from your mail

The series is available on-line at www.usps.com/directmail/ or call A.M. at 608-884-3452 and we can order it for you.