Personalize your direct mail….
and increase response

Personalized direct mail works. A.M. Mailing proved it in A.M. LetterLink Newsletter Volume 11 Number 4. All the newsletter articles were printed digitally and included personalized variable data. Readers were asked how many times their name appeared in the newsletter. Those who responded with the answer received a “sweet treat.”

Over 50 people read all the articles. They found their name six times, called A.M. and asked for their reward. One guy (named Dave) found his name seven times. He even counted “Dave” the A.M. sales rep listed on page one!

The teaser contest got reader’s attention. It piqued their interest, provided desire for sweets and encouraged action. It’s what every marketing message is supposed to do. Personalization just makes it easier. Why? Everybody loves their name.

Personalization works even better when you really know your prospect or customer. Utilizing relevant data is the final piece to the marketing puzzle. For example….an auto dealer knows when a vehicle was purchased. Sending periodic postcards to remind the customer of needed maintenance for his/her vehicle model is relevant to that customer. It maintains customer relations and sells service.

When database knowledge is combined with digital printing, good marketing happens. Here are some direct mail formats that can utilize personalized data very effectively.

• Postcards – personalized on both sides
• Double postcards – personalize for address panel and reply card
• Selfmailers – personalized on the covers and inside.
• Newsletters/booklets – personalized on all pages
• Envelope packages – personalized on envelope and matching inserts

Start using your database to add relevance to customer and prospect communication. Your response rates will improve and ROI will follow.

For samples of personalized direct mail formats call 800-410-MAIL (6245) or e-mail info@ammailing.com.