A.M. Mailing Services, LLC

We can assist you in compiling mailing lists from a database file of over 100 million households that includes every zip code in the United States. We offer resident/ occupant lists for saturation mailings. Consumer lists are compiled from auto owners, new homeowners, students, seniors, lifestyles and more. The business and professionals file offers the largest selection of companies, contacts and telephones available. All records are NCOA verified for the most current addresses. Contact our list expert Jeff Veesenmeyer at (608) 884-3452, FAX (608) 884-8949 or e-mail JEFF VEESENMEYER.

From Letterink Vol 6 No. 4

New lists for hot prospecting

Determining the best demographics for a mailing list can be difficult. Here are a few suggestions that identify specific types of buyers. Maybe one will fit the needs of your next direct mail promotion.

Ultra Affluent Female Shopper File – These females purchase big-ticket items, and have lots of disposable income. They shop with Platinum credit cards, as well as cards from stores like Saks Fifth Avenue and Neiman Marcus.

Microwave Executives – These families typically have jobs with high salaries, therefore convenience and quality are deciding factors in their purchases. They tend to shop both online and in stores. They are great targets for high-end electronics and name brand merchandise.

Extended Family File – This file includes families with more than three children living at home, with average to above average incomes. They tend to purchase items of an economical nature in large quantities.

New Homeowner file – New homeowners spend 30% more on goods and services in their first year than any other. This file contains a two-week hotline, allowing you to be the first to knock on their door…or mailbox.

Brand New Businesses – New businesses are full of hope, ready to spend money and looking for relationships. The door is wide open if you sell basic business services or products.

For more information on these or other mailing lists, call A.M. at 608-884-3452.

New lists for hot prospecting

The mailing list is the most important element of a direct mail promotion. The rule of thumb is that the list is worth 50%, the offer 30% and the creative is 20%. You can spend thousands of dollars creating eye-catching brochures, but unless you mail it to the correctly targeted list, it can still fail. Here are some targeted lists that could fit your next direct mail offering.

Mobile Home Occupant Database – Mobile home residents are tough to reach. This multi-sourced compiled database of mobile home addresses targets a largely untapped marketplace. These are good prospects for financial, automotive and retail offers.

Audio/Video Buffs – This file consists of people who purchase and enjoy music and movies. They keep up with anything new in home entertainment equipment and gadgets. They’re a good audience for music/movie clubs, electronics, travel and entertainment.

Born To Shop – Reach responsive female shoppers who frequent department stores for family and household items. They’ve made credit card purchases at stores like JC Penney, Macy’s and Sears in the last 12 months.

Political Donors – This list represents political donors in the US who give to election campaigns, political action committees and organizations for legislation. They tend to be middle male professionals with annual incomes of over $100,000.

Likely Wisconsin Voters – This file was compiled from voter registration and polling records. It contains over 2 million Wisconsin voters from the last 5 elections. Those voting in 2 or more of these elections are community minded and likely to vote again.

List Brokerage

New lists for hot prospecting

New lists for hot prospecting