New study identifies “The Mail Moment”

A survey conducted in 2004 found that 70% of consumers value direct mail. The study shows that mail offers the opportunity to capture the undivided attention of a consumer. The “Mail Moment” is that time each day when consumers bring in their mail to sort, organize and read. Here are several key findings.

• 98% of consumers bring in their mail the day it’s delivered and 72% as soon as possible.
• 77% of all consumers sort their mail immediately.
• Consumers spend 30 minutes on average reading their mail daily.
• 90% of household mail sorters decide which mail is kept.
• 81% of sorters make financial decisions.
• 84% of sorters are principal grocery shoppers.
• Consumers find mail useful for shopping new products, managing the home or overseeing finances.
• 67% feel the mail is more personal than the internet.
• 56% look forward to seeing what’s in the mail.