A.M. LetterLink

A Newsletter Published by A.M. Mailing Services, LLC

Vol. 3 No. 2

Overcoming writers Block

  • When you can't get past the headline or first sentence, just move on. Start in the middle. There's more to say and it is easier to write. Create the introduction last after you know what needs to be emphasized.

Sit down at a word processor. Block everything else out and write, write, write. Don't edit. Don't spell check. Write anything down no matter how rough. This is a written brainstorming session. When you're out of ideas, save it and turn it off. Don't look at it again until the next day. Polish your copy with a fresh perspective.

Another trick is to think out loud. Everybody has a private time when they do their best thinking. It could be driving a car, walking the dog or taking a bath. Have a small tape recorder handy. When the ideas start to flow hit the record button and dictate.

Help tools for mailpiece design

Vol. 3 No. 2

Mailpiece design can make or break a mailing budget. Height, width, shape, thickness and weight can all effect your postage. The post office wants rectangular letter-size mail. It has dimension standards for each class of mail. For example: The maximum size for a First Class Presort postcard that measures 4-1/2 x 6 inches, your postage will increase over ten cents per piece! So how do you avoid these pitfalls?

The Domestic Mail Manual (DMM55) has all the answers! It weighs over 5 pounds, is 2.5 inches thick and has a dozen sub sections. It contains all the standards of the U.S. Postal Service that govern domestic mail services. Everything in the manual is also online through Postal Explorer at http://pe.usps.gov, all 800 pages!

For complete text of the "Help tools for mailpiece design" article order Vol. 3 No. 2 at info@ammailing.com.

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