A.M. LetterLink

A Newsletter Published by A.M. Mailing Services, LLC

Vol.3 No. 1

Internet driving direct mail

The World Wide Web is having a strong influence on direct mail. The Direct Marketing Association predicts that interactive internet sales will grow by 60 % per year for the next several years. It will reach $50.4 billion by 2003. Direct marketers are using the internet to effectively increase the reach of direct mail campaigns.

Vol.3 No. 1

Use offline direct marketing for building online relationships

Building and nurturing an online community first means getting customers and prospects to your web site. But unless you are a household name, search engines, banner ads - even mega TV and print campaigns - do not guarantee click traffic. Enter direct mail using targeted prospect data.

Use direct mail with the internet

Unless your site is an established brand name, there is no guarantee the person most likely to buy from you will ever find you. Remembering the web address from a TV commercial or magazine ad is iffy. With so many web sites and search engines available you can't rely on search engines either. A direct mail piece is the least costly and most effective way to direct the best prospects to your site. It catches busy people at the mailbox and online. The mail box and the web are a perfect combination to sell a product or idea.

Follow up the old fashioned way

Despite the high-tech excitement of the web, there's still no substitute for personalized mail. Sending a follow-up thank you note by mail mixes high tech with very low tech. You'll stand out and be remembered. In the end, paper physically touches people. It can't be clicked on and deleted like an e-mail message.

For complete text of this article request Vol.3 No 1 at info@ammailing.com.

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