Use DM to reach Gen Y

Reaching Generation Y is proving to be a challenge for marketers. People born between 1979 and 1997 are not responding to conventional marketing channels. They are self-confident and savvy shoppers. Tests have found that of all the conventional methods, direct mail has the most impact on this market. To reach them try developing packages that look “cool”, personalize the piece and be sincere. Don’t use tricks. This group won’t fall for gimmicks.