Customize a newsletter for brand loyalty at
[company name][company name]
[company name][company name]

Newsletters offer a very cost effective marketing tool. Properly designed newsletters provide brand awareness, customer relations and marketing messages in one low cost package. Educational newsletters are well read, passed along and retained for reference.

[First Name], when combined with digital print personalization – like this issue of LetterLink – the newsletter becomes a marketing powerhouse!

One of the most common reasons that customers stop buying from a business is a lack of communications. That’s the most important key to building and keeping customers. A newsletter maintains a dialogue that educates and informs customers about your business. It adds value to your services and establishes you as the expert in your industry.

“Offer a FREE subscription…
to get response”

If you have ever heard a customer say, “oh, I didn’t know you could do that,” then you need a newsletter now!

Here are some of the ways that newsletters can be used as a marketing tool.

• Mail a four page newsletter to customers and prospects.
• Offer a FREE subscription to your newsletter to get response from marketing.
• Write about new features of your web page to drive traffic to your web site.
• Include case studies that promote your services and act as testimonials.
• Use newsletters as leave behinds for sales calls and handouts at trade shows.
• Include newsletters in your marketing kits.
• Post newsletters on your web site to increase return visits and search content.

If you want a fast and effective way to get referrals, increase sales, build customer loyalty and encourage reorders – a newsletter is the answer. A customized, educational newsletter will be the most powerful marketing tool that [first name, last name] can add to the marketing mix at [company name].

Editors Note: This issue of A.M. LetterLink was personalized on a Konica Minolta laser printer. The newsletter shell was printed on a 2 color press. The Word copy and your address/barcode were merged with the database and duplex laser printed on the 11x17 form. See if you can find your name again in this issue of LetterLink. To see how you can create personalized marketing like this, call [salesman] at [phone].