CASE STUDY - Duplex inkjetting fixes a proofing error

BUD K Worldwide, Inc. is a cataloger of collectible swords, knives, and medieval weaponry. They distribute thousands of collectible items world wide.

PROBLEM – BUD K markets their product line with a 32 page 11x12 catalog. They mail over 300,000 catalogs per issue. Items are featured in 4 color photography, product description and order code. Prior to mailing their summer issue, two items on the back cover were found to not have product codes.

STRATEGIC OBJECTIVE – To find a cost effective, timely method to add product codes to the two items on the back cover prior to the final quarter fold. In consultation with the printer, Team A.M. developed the perfect solution. The catalog would be shipped to A.M. Mailing Services, LLC with a half fold. Team A.M. would duplex inkjet the address and barcode on the cover while simultaneously printing the product codes on the back cover. Top and bottom inkjetting is one of A.M. Mailing Services, LLC’s unique capabilities. A.M.’s knife folding capability was used to produce the quarter fold.

TARGET MARKETS – BUD K Worldwide’s desire was to have the catalog in homes before the start of their summer sale.

RESULTS – Team A.M.’s solution avoided the need to reprint the catalog. The timeliness of the fix resulted in the catalog mailing on the originally scheduled drop date at minimal cost to BUD K.