Vol. 6 No. 2

Improve ROI with a powerful new mapping service

Marketers can now better focus their efforts in specific geographic areas. A new mapping service is available through Maponics. It combines demographics with postal geography. Postal carrier route maps are now available for any location in the U.S.

The postal service has never made carrier route maps available. If you wanted to know which carrier routes were in one section of a zip code, you had to call or visit that local post office and speak to a route supervisor. Now, street maps that overlay postal carrier routes will help you decide where to target a mailing for the lowest overall mailing cost and the greatest penetration.

Maps make markets visual. The need to see where prospects are located within a marketing area is necessary when utilizing a mix of media. Newspapers and radio have specific geographic audiences. Direct mail has postal discounts that are based on household saturation of the list. Telemarketers often schedule personal appointments. The ability to identify areas of potential customer saturation can reduce waste in all types of marketing.

What type of maps are available? Location based map analysis is available for more than just carrier routes. There are maps that show customer density, geocoding , radius and site location. Thematic maps can be custom designed to show unique database data. Map output can be provided on 8.5x11 paper, huge wall maps or electronic map images. Whatever data elements are needed, a map display can be created.

For more information visit www.maponics.com