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A.M. LetterLink newsletter has been publishing quarterly since 1998. It’s become an important resource for customers of A.M. and many direct mail marketers nationwide. If you are involved with the planning of direct mail projects, catalogs or other types of mailings, then you should be reading A.M. LetterLink. Get your FREE newsletter subscription today.
To read past articles from the LetterLink archives, click on any headline in the index below. To find articles indexed by subject, click on these subject headings.
- Case Studies
- Copywriting
- Designing Direct Mail
- Direct Mail Tips
- Formats for Direct Mail
- Mailing Lists & Demographics
- Postal Planning & Regulations
- Production
- ROI & Marketing Strategies
- Seminar Reviews
LetterLink Index by Issue and Number
Volume 13 Number 1
Direct marketers must move foreward or get left behind
5 Ways to Double Direct Mail Response
Fact: Direct mail fundraising is alive and well
Volume 12 Number 2
Direct marketers are finding pearls of wisdom in PURLs
3 Keys to writing an effective letter
Use real time stats to plan postal delivery
Volume 12 Number 1
Personalize your direct mail...and increase response
12 steps to writing effective direct mail cover letters
Volume 11 Number 4
Digital Print Issue - The laser copy appears in green and variable data fields are in brackets.
Customize a newsletter for brand loyalty
Three directions personalization will go
Bookend direct mail with e-mail
Volume 11 Number 3
CADM Conference shows trends in DM
10 Tips for reducing mail production costs
Volume 11 Number 2
Four pointers on Postal Pricing
Volume 11 Number 1:
Allow more days for in home delivery
Volume 10 Number 4:
Five ways to reduce mailing costs in your 2008 budget
Three copy tips that can boost leads
Value of mail promoted at National PCC Day
Volume 10 Number 3:
Evolution of DM presented at CADM Expo
Two color package improves ROI
Put your reply device to the test
Beware of Do Not Mail Legislation
Volume 10 Number 2:
Is dirty data reducing your ROI?
Take a Different Tack with Teasers
7 tips for better direct mail letters
Volume 10 Number 1:
Historic postal reform bill becomes law
New code system for defining target industries
Keep the “yikes” out of the postal rate hikes
Volume 9 Number 4:
How to prepare for the 2007 postal rate increase
 Vol. 9 No. 4 |
Drive copy with flattery or guilt
Seven ways to trim production costs
10 Design errors you can avoid
Case Study – Duplex inkjetting fixes a proofing error
 Vol. 9 No. 3 |
Volume 9 Number 3:
Proof the mailpiece or pay the price
Eight hot spots for direct mail typos
Poor data costs 7.3% in lost revenue
Plan ahead for the political mail season
Volume 9 Number 2:
CADM shows marketers how to shift gears
10 ways to improve your direct mail offers
Volume 9 Number 1:
How to build a better magnet mailer
Emerging trends in direct marketing presented at CADM education day
Volume 8 Number 4:
Over 800 mailers attend National PCC Day in Madison, WI
The ABCs for better brochure copy
Volume 8 Number 3:
Generating leads with dimensional direct mail
New study identifies “The Mail Moment”
“Digital Printing and Virtual Proofing” the hot topics presented at WPPC seminar
Volume 8 Number 2:
How to convert occasional customers to loyal members through direct mail
25 Questions You Must Ask BEFORE You Write A Word of Copy
Volume 8 Number 1:
Latest DM strategies presented at CADM’s annual Bob Stone Education Day
Volume 7 Number 4:
Glitz, gimmicks and pizzazz for direct mail marketing
Merlin makes proper mailpiece design mandatory
Volume 7 Number 3:
CADM’S annual nonprofit seminar offers tips for all direct marketers
How to plan a direct mail production timeline
Postal Service offers how-to series on direct mail
Volume 7 Number 2:
From Press to Post office in just six days
New lists for Target Marketing
Volume 7 Number 1:
Commingling helps Publisher reduce postage by 28%
Undeliverable As Addressed reduces ROI
Volume 6 Number 4:
Thebco grows over 30% with new DM plan initiated by A.M.
Wisconson produces much more than cheese
Volume 6 Number 3:
20 tips for using DM to improve ROI
Great list, tremendous offer, now roll the presses
Volume 6 Number 2:
Improve ROI with a powerful new mapping service
Simple selfmailer beats 5-piece package
Telemarketers must learn to adapt to do-not-call legislation
Volume 6 Number 1:
New CD packaging provides solution for direct mail video marketing
Understanding generational marketing can help your next direct mail promotion
Volume 5 Number 4:
New technology makes an 88 version mailing more affordable
7 tips for better direct mail letters
Volume 5 Number 3:
A.M. seminar presents proven tools of successful direct marketing
Barcode required for ECR letters
Volume 5 Number 2:
Direct marketing strategies for a slow economy
Save direct mail costs by sending yourself a post card?
Volume 5 Number 1:
Mailing list for Wisconsin Voters now available through A.M.
Volume 4 Number 4:
Helpful hints for purchasing a mailing list
Volume 4 Number 3:
USPS provides national toll-free help line
Volume 4 Number 2:
11 secrets of great e-mail marketing
New Inserter provides solutions
Volume 4 Number 1:
10 tips for envelope selection and use
Volume 3 Number 4:
Wisconsin produces much more than cheese
A Letter Should Look Like A Letter Somewhat!
Volume 3 Number 3:
New software tools for direct marketers
Shared databases, a good source for new leads
Find new prospects with data mapping
Planning your insert package will help prevent costly surprises
Volume 3 Number 2:
Help tools for mailpiece design
Volume 3 Number 1:
Using offline direct marketing for building online relationships
Volume 2 Number 3:
Building Customer Relations with a newsletter
Volume 2 Number 2:
Volume 2 Number 1:
Using direct mail to boost telemarketing results
Volume 1 Number 2:
Volume 1 Number 1:
Cost Cutting Tips to Mail Design
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