A.M. LetterLink newsletter has been publishing quarterly since 1998. It’s become an important resource for customers of A.M. and many direct mail marketers nationwide. If you are involved with the planning of direct mail projects, catalogs or other types of mailings, then you should be reading A.M. LetterLink. Get your FREE newsletter subscription today.

To read past articles from the LetterLink archives, click on any headline in the index below. To find articles indexed by subject, click on these subject headings.

• Case Studies
• Copywriting
• Designing Direct Mail
• Direct Mail Tips
• Formats for Direct Mail
• Mailing Lists & Demographics
• Postal Planning & Regulations
• Production
• ROI & Marketing Strategies
• Seminar Reviews

Vol. 13 No. 1

LetterLink Index by Issue and Number

Volume 13 Number 1

Direct marketers must move foreward or get left behind

5 Ways to Double Direct Mail Response

Fact: Direct mail fundraising is alive and well

Vol. 12 No. 2

Volume 12 Number 2

Direct marketers are finding pearls of wisdom in PURLs

3 Keys to writing an effective letter

Use real time stats to plan postal delivery

Vol. 12 No. 1

Volume 12 Number 1

How to survive a down economy

Personalize your direct mail...and increase response

12 steps to writing effective direct mail cover letters

Vol. 11 No. 4

Volume 11 Number 4
Digital Print Issue - The laser copy appears in green and variable data fields are in brackets.

Customize a newsletter for brand loyalty

Three directions personalization will go

Bookend direct mail with e-mail

Vol. 11 No. 3

Volume 11 Number 3

CADM Conference shows trends in DM

Get Ready for Move Update

10 Tips for reducing mail production costs

Volume 11 Number 2

Vol. 11 No. 2

Direct mail getting greener

Four pointers on Postal Pricing

30 direct mail creative ideas

Volume 11 Number 1:

Marketing to Gen X, Y and Z

Vol. 11 No. 1

Design for 3:33 rule

Three USPS Insider Tips

30 Direct Mail Creative Ideas

Allow more days for in home delivery

Volume 10 Number 4:

Vol. 10 No. 4

Five ways to reduce mailing costs in your 2008 budget

Push response with teasers

Three copy tips that can boost leads

Value of mail promoted at National PCC Day

Volume 10 Number 3:

Vol. 10 No. 3

Evolution of DM presented at CADM Expo

Two color package improves ROI

Put your reply device to the test

Beware of Do Not Mail Legislation

Volume 10 Number 2:

Vol. 10 No. 2

Is dirty data reducing your ROI?

Keep It Simple Stupid (KISS)

Take a Different Tack with Teasers

7 tips for better direct mail letters

Volume 10 Number 1:

Vol. 10 No. 1

Historic postal reform bill becomes law

New code system for defining target industries

Improve ROI by improving data

Keep the “yikes” out of the postal rate hikes

Volume 9 Number 4:

How to prepare for the 2007 postal rate increase

Vol. 9 No. 4

Use DM to reach Gen Y

Drive copy with flattery or guilt

Seven ways to trim production costs

10 Design errors you can avoid

Case Study – Duplex inkjetting fixes a proofing error

Vol. 9 No. 3

Volume 9 Number 3:

Proof the mailpiece or pay the price

Eight hot spots for direct mail typos

Poor data costs 7.3% in lost revenue

Plan ahead for the political mail season

Vol. 9 No. 2

Volume 9 Number 2:

CADM shows marketers how to shift gears

Go big with lettersize mail

Does title addressing work?

Why use color on envelopes?

10 ways to improve your direct mail offers

Vol. 9 No. 1

Volume 9 Number 1:

How to build a better magnet mailer

DM News & Tips

Repositionable Note wins test

Emerging trends in direct marketing presented at CADM education day

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